p_04 · Real Estate
Real Estate Brokerage Analytics
Profitability and client segmentation model that identified 30% of total revenue tied to NPAs, plus property performance and sales trends across verticals.
- SQL
- Power BI
- DAX
01 / Problem
Leadership needed to see where brokerage revenue really came from and how much of it was at risk in non-performing assets.
02 / Data
- Transaction-level brokerage records: sale count, area, property value, brokerage booked, received and pending, third party payouts, lead source and team.
03 / Approach
- SQL to shape the transaction data, a Power BI model with DAX measures on top.
- A brokerage waterfall from booked to net-to-company and RM revenue.
- Pages for brokerage, team, accrued brokerage, sales, projects, received brokerage, lead origin, expiry dates and deleted transactions.
stage_1
SQL
Transaction data
stage_2
Power BI model
DAX measures
stage_3
Report
9 navigable pages
04 / Live dashboard
05 / Business impact
- Identified 30% of total revenue tied to NPAs.
- Property performance and sales trend analytics across multiple verticals.
06 / Tools
- SQL
- Power BI
- DAX
